Managing the brand identity of an international brand in a SMOPEC. Case: Positioning of Strongbow brand into Finland.

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Volume Title
School of Business | Master's thesis
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Author
Date
2008
Department
Markkinoinnin ja johtamisen laitos
Department of Marketing and Management
Major/Subject
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
kansainväliset yhtiöt, brandit, identiteetti
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Citation
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https://urn.fi/URN:NBN:fi:aalto-2020111717922
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[gradu] Kauppakorkeakoulu / BIZ