Managing the brand identity of an international brand in a SMOPEC. Case: Positioning of Strongbow brand into Finland.

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School of Business | Master's thesis
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Date

2008

Department

Markkinoinnin ja johtamisen laitos
Department of Marketing and Management

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Mcode

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Language

en

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Keywords

kansainväliset yhtiöt, brandit, identiteetti

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https://urn.fi/URN:NBN:fi:aalto-2020111717922

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[gradu] Kauppakorkeakoulu / BIZ