More Than One Way to Float Your Boat: Product Use and Sustainability Impacts

Simple item page
dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorMartin, Diane M.en_US
dc.contributor.authorHarju, Anu A.en_US
dc.contributor.authorSalminen, Emmaen_US
dc.contributor.authorKoroschetz, Biancaen_US
dc.contributor.departmentDepartment of Marketingen
dc.contributor.organizationUniversity of Gothenburgen_US
dc.contributor.organizationRoyal Melbourne Institute of Technology Universityen_US
dc.contributor.organizationUniversity of Helsinkien_US
dc.date.accessioned2019-06-03T14:19:18Z
dc.date.available2019-06-03T14:19:18Z
dc.date.issued2019-03-01en_US
dc.description.abstractConcern for sustainability crosses multiple areas of scholarly inquiry. At the macro level, sustainability research has focused primarily on institutional actors and systemic change efforts. At the consumer level, sustainability research has focused primarily on consumer product choice and post-use disposal. Employing a practice theory lens, this study examines how consumer practices during product use results in a wide variance in overall environmental sustainability impacts. Emerging practice configurations illustrate the ways rules as meaning, at both the macro level institutional regulations and micro level of cultural expectations shape consumer options. Practice configurations also illuminate the ways material marketplace resources, both stagnated products and innovations, provide opportunity for variance. Finally, the competence element of practice varies between a traditional consumer culture ethos and new practices vis-a-vis consumer resourcefulness. This study provides a contribution to the link between macromarketing and consumer culture theory in the centrality of enforcement of both governmental level regulations and consumer best practices for improved environmental sustainability.en
dc.description.versionPeer revieweden
dc.format.extent17
dc.format.extent71-87
dc.format.mimetypeapplication/pdfen_US
dc.identifier.citationMartin, D M, Harju, A A, Salminen, E & Koroschetz, B 2019, ' More Than One Way to Float Your Boat : Product Use and Sustainability Impacts ', JOURNAL OF MACROMARKETING, vol. 39, no. 1, pp. 71-87 . https://doi.org/10.1177/0276146718817600en
dc.identifier.doi10.1177/0276146718817600en_US
dc.identifier.issn0276-1467
dc.identifier.otherPURE UUID: d895fdf7-ce56-4888-8dcd-86bc54087f25en_US
dc.identifier.otherPURE ITEMURL: https://research.aalto.fi/en/publications/d895fdf7-ce56-4888-8dcd-86bc54087f25en_US
dc.identifier.otherPURE LINK: http://www.scopus.com/inward/record.url?scp=85060603393&partnerID=8YFLogxKen_US
dc.identifier.otherPURE FILEURL: https://research.aalto.fi/files/33613320/JMK_17_0125R2_.pdfen_US
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/38388
dc.identifier.urnURN:NBN:fi:aalto-201906033473
dc.language.isoenen
dc.publisherSAGE Publications Inc.
dc.relation.ispartofseriesJOURNAL OF MACROMARKETINGen
dc.relation.ispartofseriesVolume 39, issue 1en
dc.rightsopenAccessen
dc.subject.keywordconsumer culture theoryen_US
dc.subject.keywordmarine anti-foulingen_US
dc.subject.keywordpractice theoryen_US
dc.subject.keywordproduct useen_US
dc.subject.keywordsustainabilityen_US
dc.titleMore Than One Way to Float Your Boat: Product Use and Sustainability Impactsen
dc.typeA1 Alkuperäisartikkeli tieteellisessä aikakauslehdessäfi
dc.type.versionacceptedVersion
Files
Collections
[article-cris] Palvelut / Services