Managing risk perception through branding in high-tech B2B - The case of a start-up branding new technology services

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorWeijo, Henri
dc.contributor.authorSeristö, Tuuli
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2021-10-31T17:04:07Z
dc.date.available2021-10-31T17:04:07Z
dc.date.issued2021
dc.format.extent99 + 8
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/110666
dc.identifier.urnURN:NBN:fi:aalto-202110319841
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeMarketingen
dc.subject.keywordB2B brandingen
dc.subject.keywordstart-up brandingen
dc.subject.keywordnew technologiesen
dc.subject.keywordrisk perceptionen
dc.subject.keywordlegitimacyen
dc.titleManaging risk perception through branding in high-tech B2B - The case of a start-up branding new technology servicesen
dc.titleKoetun riskin hallitseminen brändäyksen keinoin edistyneiden teknologioiden B2B-suhteissa - Tapauksena uusia teknologioita brändäävä start-upfi
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno

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