Finding differentiation potential in commoditized and servitized B2B market – Case KONE

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorKuula, Markku
dc.contributor.authorLehtonen, Riku
dc.contributor.departmentTieto- ja palvelujohtamisen laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2021-09-05T16:01:42Z
dc.date.available2021-09-05T16:01:42Z
dc.date.issued2021
dc.format.extent115+19
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/109652
dc.identifier.urnURN:NBN:fi:aalto-202109058881
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeInformation and Service Management (ISM)en
dc.subject.keyworddifferentiationen
dc.subject.keywordcommoditizationen
dc.subject.keywordservitizationen
dc.subject.keywordB2Ben
dc.subject.keywordescalator industryen
dc.subject.keywordcompetitive advantageen
dc.subject.keywordKano modelen
dc.titleFinding differentiation potential in commoditized and servitized B2B market – Case KONEen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno

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