Finding differentiation potential in commoditized and servitized B2B market – case KONE

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Journal Title

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Volume Title

School of Business | Master's thesis

Date

2021

Major/Subject

Mcode

Degree programme

Information and Service Management (ISM)

Language

en

Pages

115+19

Series

Description

Thesis advisor

Kuula, Markku

Keywords

differentiation, commoditization, servitization, B2B, escalator industry, competitive advantage, Kano model

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Citation