Finding differentiation potential in commoditized and servitized B2B market – case KONE
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2021
Department
Major/Subject
Mcode
Degree programme
Information and Service Management (ISM)
Language
en
Pages
115+19
Series
Description
Thesis advisor
Kuula, MarkkuKeywords
differentiation, commoditization, servitization, B2B, escalator industry, competitive advantage, Kano model