Finding differentiation potential in commoditized and servitized B2B market – case KONE

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Date
2021
Major/Subject
Mcode
Degree programme
Information and Service Management (ISM)
Language
en
Pages
115+19
Series
Description
Thesis advisor
Kuula, Markku
Keywords
differentiation, commoditization, servitization, B2B, escalator industry, competitive advantage, Kano model
Other note
Citation