Altistuminen epäsuoralle kontekstuaaliselle mainonnalle
| dc.contributor | Aalto-yliopisto | fi |
| dc.contributor | Aalto University | en |
| dc.contributor.author | Joki, Jenni | |
| dc.contributor.department | Markkinoinnin ja johtamisen laitos | fi |
| dc.contributor.department | Department of Marketing and Management | en |
| dc.contributor.school | Kauppakorkeakoulu | fi |
| dc.contributor.school | School of Business | en |
| dc.date.accessioned | 2020-11-17T14:43:46Z | |
| dc.date.available | 2020-11-17T14:43:46Z | |
| dc.date.issued | 2006 | |
| dc.identifier.uri | https://aaltodoc.aalto.fi/handle/123456789/57562 | |
| dc.identifier.urn | URN:NBN:fi:aalto-2020111716415 | |
| dc.language.iso | fi | en |
| dc.programme.major | Liiketaloustiede | fi |
| dc.rights.accesslevel | closedAccess | |
| dc.subject.keyword | markkinointi | fi |
| dc.subject.keyword | mainonta | fi |
| dc.subject.keyword | kohderyhmät | fi |
| dc.subject.keyword | viestintä | fi |
| dc.subject.keyword | product placement | fi |
| dc.title | Altistuminen epäsuoralle kontekstuaaliselle mainonnalle | fi |
| dc.type.okm | G2 Pro gradu, diplomityö | |
| dc.type.ontasot | Master's thesis | en |
| dc.type.ontasot | Pro gradu -tutkielma | fi |
| dc.type.publication | masterThesis | |
| local.aalto.digiauth | ask | |
| local.aalto.digifolder | Aalto_48459 | |
| local.aalto.idthes | 10065 | |
| local.aalto.openaccess | no |