Guerrilla Marketing Then and Now - a Literature Review

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorWittkowski, Kristina
dc.contributor.authorTasala, Leena
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2017-08-17T13:22:35Z
dc.date.available2017-08-17T13:22:35Z
dc.date.issued2017
dc.format.extent32
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/27769
dc.identifier.urnURN:NBN:fi:aalto-201708176673
dc.language.isoenen
dc.programmeMarkkinointifi
dc.subject.keywordguerrilla marketingen
dc.subject.keywordlow-budget marketingen
dc.subject.keywordsurprise marketingen
dc.subject.keywordsissimarkkinointifi
dc.titleGuerrilla Marketing Then and Now - a Literature Reviewen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi

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