Guerrilla Marketing Then and Now - a Literature Review

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School of Business | Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.

Date

2017

Major/Subject

Mcode

Degree programme

Markkinointi

Language

en

Pages

32

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Thesis advisor

Wittkowski, Kristina

Keywords

guerrilla marketing, low-budget marketing, surprise marketing, sissimarkkinointi

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