Managing festival customer experience and its co-creation

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorKoivisto, Elina
dc.contributor.advisorMattila, Pekka
dc.contributor.authorSomppi, Saaramaria
dc.contributor.departmentJohtamisen laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2017-02-14T08:46:23Z
dc.date.available2017-02-14T08:46:23Z
dc.date.issued2016
dc.ethesisid14812
dc.format.extent75
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/24526
dc.identifier.urnURN:NBN:fi:aalto-201702142330
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeInternational Design Business Managementen
dc.subject.heleconpalvelumuotoilufi
dc.subject.heleconasiakashallintafi
dc.subject.heleconkokemusfi
dc.subject.heleconelämyksetfi
dc.subject.helecontapahtumatfi
dc.subject.heleconkulttuurijohtaminenfi
dc.subject.keywordcustomer experience managementen
dc.subject.keywordvalue co-creationen
dc.subject.keywordfestivalsen
dc.subject.keywordeventsen
dc.titleManaging festival customer experience and its co-creationen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi

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