Managing festival customer experience and its co-creation

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Journal ISSN
Volume Title
School of Business | Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Date
2016
Major/Subject
Mcode
Degree programme
International Design Business Management
Language
en
Pages
75
Series
Description
Thesis advisor
Koivisto, Elina
Mattila, Pekka
Keywords
customer experience management, value co-creation, festivals, events
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Citation