Zipiko User Experience

dc.contributorAalto Universityen
dc.contributor.authorAttardi, Stefano
dc.contributor.departmentMedia Laben
dc.contributor.schoolTaiteiden ja suunnittelun korkeakoulufi
dc.contributor.schoolSchool of Arts, Design and Architectureen
dc.contributor.supervisorFabritius, Jon
dc.description.abstractZipiko is a mobile-enabled web service designed to facilitate sharing social plans with friends and organize spontaneous get-togethers. It was develloped between March and December 2008, initially as a collaboration between Media Lab Helsinki students, later as the main project at Helsinki startup Zipipop. I will analyze in detail the processes, techniques and challenges related to designing user experiences for the web in general and the mobile web in particular. I will describe how various design tools (paper prototyping, software prototyping, mockups, user testing, site metrics, split testing) were used to address the different parts of the user experience (user needs, functional specifications, interaction design, information design, interface design, visual design). .I will discuss the solutions adopted in the light of user test results and user feedback. Zipiko received consistently positive feedback, but it failed to attract regular users. I will discuss some of the possible reasons for this disconnect. Launching a social web service in a time of changing mobile landscape, of the rise of Facebook as the main social media destination, and of economic crisis, proved to be very challenging.en
dc.programmeUuden median maisteriohjelmafi
dc.subject.keywordUser experienceen
dc.subject.keywordinteraction designen
dc.subject.keywordsoftware prototypingen
dc.subject.keywordinterface designen
dc.subject.keywordmobile weben
dc.subject.keywordsocial mediaen
dc.subject.keywordsoftware prototypingen
dc.subject.keywordvisual designen
dc.titleZipiko User Experienceen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
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