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Zipiko User Experience
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School of Arts, Design and Architecture |
Master's thesis
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en
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103
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Zipiko is a mobile-enabled web service designed to facilitate sharing social plans with friends and organize spontaneous get-togethers. It was develloped between March and December 2008, initially as a collaboration between Media Lab Helsinki students, later as the main project at Helsinki startup Zipipop.
I will analyze in detail the processes, techniques and challenges related to designing user experiences for the web in general and the mobile web in particular. I will describe how various design tools (paper prototyping, software prototyping, mockups, user testing, site metrics, split testing) were used to address the different parts of the user experience (user needs, functional specifications, interaction design, information design, interface design, visual design). .I will discuss the solutions adopted in the light of user test results and user feedback.
Zipiko received consistently positive feedback, but it failed to attract regular users. I will discuss some of the possible reasons for this disconnect. Launching a social web service in a time of changing mobile landscape, of the rise of Facebook as the main social media destination, and of economic crisis, proved to be very challenging.