Palette, Purpose, Prototype: The Three Ps of Color Design and How Designers Navigate Them

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Journal Title
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Volume Title
Conference article in proceedings
Date
2024-05-11
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Mcode
Degree programme
Language
en
Pages
19
Series
Abstract
This paper contributes to understanding of a fundamental process in design: choosing colors. While much has been written on color theory and about general design processes, understanding of designers’ actual color-design practice and experiences remains patchy. To address this gap, this paper presents qualitative findings from an interview-based study with 12 designers and, on their basis, a conceptual framework of three interlinked color design spaces: purpose, palette, and prototype. Respectively, these represent a meaning the colors should deliver, a proposed set of colors fitting this purpose, and a possible allocation of these colors to a candidate design. Through a detailed report on how designers iteratively navigate these spaces, the findings offer a rich account of color-design practice and point to possible design benefits from computational toolsthat integrate considerations of all three.
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Keywords
color choice, interview studies, design practice, qualitative methods, Color design
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Citation
Hegemann, L & Oulasvirta, A 2024, Palette, Purpose, Prototype: The Three Ps of Color Design and How Designers Navigate Them . in F F Mueller, P Kyburz, J R Williamson, C Sas, M L Wilson, P Toups Dugas & I Shklovski (eds), CHI '24: Proceedings of the 2024 CHI Conference on Human Factors in Computing Systems ., 147, ACM, ACM SIGCHI Annual Conference on Human Factors in Computing Systems, Honolulu, Hawaii, United States, 11/05/2024 . https://doi.org/10.1145/3613904.3641976