“Internationalization is never a sprint, it’s a marathon” - Internationalization of an organization and internal success factors affecting its global success

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Date
2018
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
84 + 7
Series
Description
Thesis advisor
Falk, Tomas
Gloukhovtsev, Alexei
Keywords
internationalization, institutional theory, international business
Other note
Citation