"Sell the sizzle":Communicating environmental, social, and governance issues to institutional investors
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
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Author
Date
2012
Department
Major/Subject
International Business Communication
International Business Communication
International Business Communication
Mcode
Degree programme
Language
en
Pages
124
Series
Abstract
"Sell the sizzle":Communicating environmental, social, and governance issues to institutional investorsDescription
Keywords
corporate responsibility, ESG (environmental, social, governance) issues, knowledge transfer, investor relations, responsible investment, mental models, international business communication