Achieving the Ideals: Work-Life Balance in Sales Management Positions in Finland

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Volume Title

School of Business | Bachelor's thesis

Date

2020

Department

Major/Subject

Mcode

Degree programme

(Mikkeli) Bachelor’s Program in International Business

Language

en

Pages

61+6

Series

Abstract

Objectives The main objective of this study was to explore which factors help or hinder the work-life balance of sales managers employed in Finland. In addition to this inquiry, this research investigated how sales managers valued work-life balance, what factors they thought help or hinder achieving it and which actions they would take or avoid in order to have a good work-life balance. Summary The research surveyed sales managers employed in Finland, its aim being to measure eight different hypotheses in addition to three open-ended questions for content analysis. The hypotheses and open-ended questions were created and proposed based on the scientific background and theoretical framework built in the literature review. Conclusions Based on the quantitative analysis, digitalisation and globalisation have a negative effect on sales managers’ perception of achieving a good work-life balance. In addition, stress issues, busyness and work overload have a negative impact on their work-life balance, while the impact of organisational support is positive. Correlations between work-life balance and emotional intelligence, and work-life balance and job engagement were not found. The content analysis made on the basis of the open-ended question revealed that sales managers appreciate the feeling of all life domains fulfilling each other so that it does not feel like any domain is taking over.

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Thesis advisor

Black, Kate

Keywords

sales management, work-life balance, sales manager, sales

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