Launching successfully internet-based digital products on consumer-markets: an exploratory study

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Volume Title

School of Business | Master's thesis
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Date

2008

Department

Markkinoinnin ja johtamisen laitos
Department of Marketing and Management

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Mcode

Degree programme

Language

en

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Series

Description

Keywords

markkinointi, digitaalitekniikka, internet, tuotteet, verkkokauppa, palvelut, uudet tuotteet, lanseeraus

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https://urn.fi/URN:NBN:fi:aalto-2020111717880

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[gradu] Kauppakorkeakoulu / BIZ