Affective visual rhetoric and discursive practices of the far-right across social media

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openAccess

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Volume Title

A3 Kirjan tai muun kokoomateoksen osa

Date

2022-03-04

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Mcode

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Language

en

Pages

27
189-216

Series

The Far-Right Discourse of Multiculturalism in Intergroup Interactions, Palgrave Studies in Discursive Psychology

Abstract

Supported by social media, political discourses are increasingly expressed and shared in different visual formats from photographs to videos, infographics and memetic image macros. This chapter discusses the growing yet varying role of visual communication for the far-right movement. Building on our previous empirical studies in the context of the so-called European refugee crisis in 2015-2017, and a related, more general circulation of racist discourses in society, we explore the uses of still images and videos in the communication of Finnish anti-immigration and far-right movements, as well as the broader patterns of circulation of those visuals in the media system. We illustrate how the visual rhetoric of the far-right is central to the technology-mediated affective economy of the political immigration question and digital racism

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Keywords

far-right, rhetoric, visual analysis

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Citation

Laaksonen , S-M , Hokka , J , Nelimarkka , M & Nikunen , K 2022 , Affective visual rhetoric and discursive practices of the far-right across social media . in K Petterson & E Nortio (eds) , The Far-Right Discourse of Multiculturalism in Intergroup Interactions : A Critical Discursive Perspective . Palgrave Studies in Discursive Psychology , Palgrave Macmillan , Cham, Switzerland , pp. 189-216 . https://doi.org/10.1007/978-3-030-89066-7_8