Millennials at work - Values and value-based recruitment

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School of Business | Bachelor's thesis
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Degree programme
(Mikkeli) Bachelor’s Program in International Business
55 + 5
Objectives The main objectives of this study were to examine the values of Millennials in work life and explore Millennials’ perceptions of employee and employer value alignment. This study also attempts to explore Millennials’ attitudes towards employer brand Summary A questionnaire was designed to study Millennials business students’ values and perceptions about employer brand and value-based recruitment. The questionnaire focused on six value aspects; leisure, intrinsic, extrinsic, altruistic, social and international work. In addition, the importance of employer brand and alignment of values with employer was researched with Likert-scale questions. The questionnaire was shared on social media and respondents were also contacted directly at Aalto University, Mikkeli Campus. Conclusions The research implies that Millennials value intrinsic values higher than money and they also appreciate leisure. They want to work in international environment and value the work community greatly. In addition, they prefer to work for organizations that have a strong employer brand and share their values. Thus, the interest towards concepts of employer brand and value-based recruitment increases.
Thesis advisor
Warhurst, Russell
millennials, values, employer brand, value-based recruitment
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