Creating the ultimate customer experience in non-ownership services

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Journal Title
Journal ISSN
Volume Title
School of Business | Bachelor's thesis
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Author
Date
2017
Department
Markkinoinnin laitos
Major/Subject
Mcode
Degree programme
Markkinointi
Language
en
Pages
28
Series
Description
Thesis advisor
Wittkowski, Kristina
Keywords
customer experience, non-ownership services, customer journey, touch points, service design
Other note
Citation
Permanent link to this item
https://urn.fi/URN:NBN:fi:aalto-201708176691
Collections
[kand] Kauppakorkeakoulu / BIZ