Assessment and development of private label management for a multinational branded product manufacturer

dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.advisorJärvinen-Teräsvuori, Jalliina
dc.contributor.advisorAro, Heikki
dc.contributor.authorAuvinen, Antti
dc.contributor.schoolPerustieteiden korkeakoulufi
dc.contributor.supervisorVartiainen, Matti
dc.date.accessioned2018-11-13T13:31:49Z
dc.date.available2018-11-13T13:31:49Z
dc.date.issued2018-11-07
dc.format.extent95 + 2
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/34688
dc.identifier.urnURN:NBN:fi:aalto-201811135725
dc.language.isoenen
dc.programmeMaster’s Degree Programme in International Design Business Management (IDBM)fi
dc.programme.majorInternational Design Business Managementfi
dc.programme.mcodeSCI3062fi
dc.subject.keywordfast moving consumer goodsen
dc.subject.keywordproduct developmenten
dc.subject.keywordprivate labelen
dc.subject.keywordretailen
dc.subject.keywordnational branden
dc.subject.keyworddual strategyen
dc.titleAssessment and development of private label management for a multinational branded product manufactureren
dc.titleMonikansallisen merkkituotteiden valmistajan kauppojen omien merkkien tuotehallinnan arviointi ja kehitysfi
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotDiplomityöfi
local.aalto.electroniconlyyes
local.aalto.openaccessno

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