Assessment and development of private label management for a multinational branded product manufacturer
dc.contributor | Aalto-yliopisto | fi |
dc.contributor | Aalto University | en |
dc.contributor.advisor | Järvinen-Teräsvuori, Jalliina | |
dc.contributor.advisor | Aro, Heikki | |
dc.contributor.author | Auvinen, Antti | |
dc.contributor.school | Perustieteiden korkeakoulu | fi |
dc.contributor.supervisor | Vartiainen, Matti | |
dc.date.accessioned | 2018-11-13T13:31:49Z | |
dc.date.available | 2018-11-13T13:31:49Z | |
dc.date.issued | 2018-11-07 | |
dc.format.extent | 95 + 2 | |
dc.identifier.uri | https://aaltodoc.aalto.fi/handle/123456789/34688 | |
dc.identifier.urn | URN:NBN:fi:aalto-201811135725 | |
dc.language.iso | en | en |
dc.programme | Master’s Degree Programme in International Design Business Management (IDBM) | fi |
dc.programme.major | International Design Business Management | fi |
dc.programme.mcode | SCI3062 | fi |
dc.subject.keyword | fast moving consumer goods | en |
dc.subject.keyword | product development | en |
dc.subject.keyword | private label | en |
dc.subject.keyword | retail | en |
dc.subject.keyword | national brand | en |
dc.subject.keyword | dual strategy | en |
dc.title | Assessment and development of private label management for a multinational branded product manufacturer | en |
dc.title | Monikansallisen merkkituotteiden valmistajan kauppojen omien merkkien tuotehallinnan arviointi ja kehitys | fi |
dc.type | G2 Pro gradu, diplomityö | fi |
dc.type.ontasot | Master's thesis | en |
dc.type.ontasot | Diplomityö | fi |
local.aalto.electroniconly | yes | |
local.aalto.openaccess | no |