Assessment and development of private label management for a multinational branded product manufacturer
No Thumbnail Available
URL
Journal Title
Journal ISSN
Volume Title
Perustieteiden korkeakoulu |
Master's thesis
Authors
Date
2018-11-07
Department
Major/Subject
International Design Business Management
Mcode
SCI3062
Degree programme
Master’s Degree Programme in International Design Business Management (IDBM)
Language
en
Pages
95 + 2
Series
Description
Supervisor
Vartiainen, MattiThesis advisor
Järvinen-Teräsvuori, JalliinaAro, Heikki
Keywords
fast moving consumer goods, product development, private label, retail, national brand, dual strategy