Assessment and development of private label management for a multinational branded product manufacturer

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URL

Journal Title

Journal ISSN

Volume Title

Perustieteiden korkeakoulu | Master's thesis

Authors

Date

2018-11-07

Department

Major/Subject

International Design Business Management

Mcode

SCI3062

Degree programme

Master’s Degree Programme in International Design Business Management (IDBM)

Language

en

Pages

95 + 2

Series

Description

Supervisor

Vartiainen, Matti

Thesis advisor

Järvinen-Teräsvuori, Jalliina
Aro, Heikki

Keywords

fast moving consumer goods, product development, private label, retail, national brand, dual strategy

Other note

Citation

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-201811135725

Collections

[dipl] Perustieteiden korkeakoulu / SCI