Assessment and development of private label management for a multinational branded product manufacturer

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Journal Title
Journal ISSN
Volume Title
Perustieteiden korkeakoulu | Master's thesis
Date
2018-11-07
Department
Major/Subject
International Design Business Management
Mcode
SCI3062
Degree programme
Master’s Degree Programme in International Design Business Management (IDBM)
Language
en
Pages
95 + 2
Series
Description
Supervisor
Vartiainen, Matti
Thesis advisor
Järvinen-Teräsvuori, Jalliina
Aro, Heikki
Keywords
fast moving consumer goods, product development, private label, retail, national brand, dual strategy
Other note
Citation