Customer Base Management

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Journal Title
Journal ISSN
Volume Title
Helsinki University of Technology | Diplomityö
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Date
1996
Major/Subject
Teollisuustalous
Mcode
Mat-91
Degree programme
Language
en
Pages
97
Series
Description
Supervisor
Kaila, Martti M.
Thesis advisor
Reinikainen, Timo
Keywords
customer base, customer relationship, global customer information system, sales process
Other note
Citation