Greenwashing Effects on Green Trust & Green Purchasing

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School of Business | Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.

Date

2021

Major/Subject

Mcode

Degree programme

Markkinointi

Language

fi

Pages

28+7

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Description

Thesis advisor

Kajalo, Sami

Keywords

greenwashing, green trust, green purchasing, green marketing

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