A proposed model for antecedents of consumer attitude towards permission-based mobile advertising

School of Business | Master's thesis

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Authors

Salmenkivi, Sami

Date

Department

Liiketoiminnan teknologian laitos
Department of Business Technology

Major/Subject

Information and Service Management

Language

en

Keywords

mainonta, mobiilitekniikka, matkapuhelimet, asenteet, kuluttajat, kuluttajakäyttäytyminen

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-2020111716649

Collections

[gradu] Kauppakorkeakoulu / BIZ

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