A proposed model for antecedents of consumer attitude towards permission-based mobile advertising

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Volume Title
School of Business | Master's thesis
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Author
Date
2006
Department
Liiketoiminnan teknologian laitos
Department of Business Technology
Major/Subject
Information and Service Management
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
mainonta, mobiilitekniikka, matkapuhelimet, asenteet, kuluttajat, kuluttajakäyttäytyminen
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https://urn.fi/URN:NBN:fi:aalto-2020111716649
Collections
[gradu] Kauppakorkeakoulu / BIZ