Literature review

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Journal Title
Journal ISSN
Volume Title
School of Business | Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.
Date
2019
Major/Subject
Mcode
Degree programme
Markkinointi
Language
en
Pages
35+ 14
Series
Description
Thesis advisor
Salminen, Emma
Keywords
politics, consumer marketing, marketing strategy, voter behaviour, advertising, branding, communication
Other note
Tutkielman nimiössä ja tiivistelmässä näkyvät vuosi-merkinnät ovat epäselviä.
The year entries showing in the title page and in the abstract of the thesis are unclear.
Citation