Giving colour to emotions in entrepreneurship

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A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
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Authors

Date

2022-06

Department

Department of Management Studies
School Common, BIZ

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Mcode

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Language

en

Pages

Series

Journal of Business Venturing Insights, Volume 17

Abstract

This paper introduces colour as a visual resource for accessing the emotional experience of entrepreneurs. Colour has been demonstrated throughout the past decades to contain strong affective meanings and the ability to communicate specific emotional experiences. In this paper I show how colours are used by entrepreneurs through the colour timeline approach as a tool to facilitate the process of making sense of and expressing emotion. In particular, I show how colour can give form to complex emotions, draw out significant emotional events, and provide visual space for holistic reflection. This paper thus highlights the potential of colour for research on emotion in the context of entrepreneurship.

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Keywords

Emotion, Entrepreneurship, Colour, Visual methodology, Multimodality

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DOI

10.1016/j.jbvi.2021.e00302

Citation

Ginting-Szczesny, B 2022, 'Giving colour to emotions in entrepreneurship', Journal of Business Venturing Insights, vol. 17, e00302. https://doi.org/10.1016/j.jbvi.2021.e00302

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-202201121169

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[article-cris] Kauppakorkeakoulu / BIZ