Modern e-commerce in luxury and streetwear fashion - What are the success factors for building an iconic streetwear or luxury fashion brand?

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorBhatnagar, Kushraga
dc.contributor.authorHirvonen, Mari
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2023-01-29T17:01:37Z
dc.date.available2023-01-29T17:01:37Z
dc.date.issued2022
dc.format.extent86 + 9
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/119293
dc.identifier.urnURN:NBN:fi:aalto-202301291642
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeMarketingen
dc.subject.keywordluxury fashionen
dc.subject.keywordstreetwear fashionen
dc.subject.keywordfashion brandingen
dc.subject.keyworde-commerceen
dc.titleModern e-commerce in luxury and streetwear fashion - What are the success factors for building an iconic streetwear or luxury fashion brand?en
dc.titleModerni sähköinen kaupankäynti luksus- ja katumuodissa - Mitkä ovat osatekijöitä ikonisen luksus- tai katumuotibrändin rakentamiseen?fi
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno

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