Modern e-commerce in luxury and streetwear fashion - What are the success factors for building an iconic streetwear or luxury fashion brand?
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Author
Date
2022
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
86 + 9
Series
Description
Thesis advisor
Bhatnagar, KushragaKeywords
luxury fashion, streetwear fashion, fashion branding, e-commerce