Modern e-commerce in luxury and streetwear fashion - What are the success factors for building an iconic streetwear or luxury fashion brand?

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Date
2022
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
86 + 9
Series
Description
Thesis advisor
Bhatnagar, Kushraga
Keywords
luxury fashion, streetwear fashion, fashion branding, e-commerce
Other note
Citation