Network mobilizers and target firms: The case of saving the Baltic Sea
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© 2011 Elsevier BV. This is the post print version of the following article: Ritvala, Tiina & Salmi, Asta. 2011. Network mobilizers and target firms: The case of saving the Baltic Sea. Industrial Marketing Management. Volume 40, Issue 6. 887-898. ISSN 0019-8501 (printed). DOI: 10.1016/j.indmarman.2011.06.023, which has been published in final form at http://www.sciencedirect.com/science/article/pii/S0019850111000824
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School of Business |
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
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en
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887-898
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Industrial Marketing Management, Volume 40, Issue 6
Abstract
This paper examines why and how firms participate in issue networks that aim at solving contemporary complex problems. We build mainly on network and stakeholder literatures to understand mobilization from a relational perspective. Drawing on a single embedded case study of four initiatives to save the Baltic Sea, we build a multilevel model for firm participation in issue networks. Besides discovering diverse motivational factors, the model sheds light on the interaction between individual, organization, and network levels factors explaining mobilization. We argue that there is high theoretical, managerial, and societal relevance for studying the dynamics of issue networks—a topic which could be better incorporated in the research agenda of business network scholars.Description
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Ritvala, Tiina & Salmi, Asta. 2011. Network mobilizers and target firms: The case of saving the Baltic Sea. Industrial Marketing Management. Volume 40, Issue 6. 887-898. ISSN 0019-8501 (printed). DOI: 10.1016/j.indmarman.2011.06.023