Network mobilizers and target firms: The case of saving the Baltic Sea
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Journal Title
Journal ISSN
Volume Title
School of Business |
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
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Author
Date
2011
Major/Subject
Mcode
Degree programme
Language
en
Pages
887-898
Series
Industrial Marketing Management, Volume 40, Issue 6
Abstract
This paper examines why and how firms participate in issue networks that aim at solving contemporary complex problems. We build mainly on network and stakeholder literatures to understand mobilization from a relational perspective. Drawing on a single embedded case study of four initiatives to save the Baltic Sea, we build a multilevel model for firm participation in issue networks. Besides discovering diverse motivational factors, the model sheds light on the interaction between individual, organization, and network levels factors explaining mobilization. We argue that there is high theoretical, managerial, and societal relevance for studying the dynamics of issue networks—a topic which could be better incorporated in the research agenda of business network scholars.Description
Keywords
Mobilization, Issue networks, Stakeholders, Baltic Sea
Citation
Ritvala, Tiina & Salmi, Asta. 2011. Network mobilizers and target firms: The case of saving the Baltic Sea. Industrial Marketing Management. Volume 40, Issue 6. 887-898. ISSN 0019-8501 (printed). DOI: 10.1016/j.indmarman.2011.06.023
