Epistemic churn: Rethinking layperson & expert relations for digital times

dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.advisorBhatnagar, Kushagra, Asst. Prof., Aalto University, Department of Marketing, Finland
dc.contributor.advisorKoljonen, Tomi, Asst. Prof., University of Liverpool, UK
dc.contributor.authorRitwick, Siddhant
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.departmentDepartment of Marketingen
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.contributor.supervisorMoisander, Johanna, Prof., Aalto University, Department of Management, Finland
dc.date.accessioned2025-12-02T10:00:13Z
dc.date.available2025-12-02T10:00:13Z
dc.date.defence2025-12-05
dc.date.issued2025
dc.description.abstractThis thesis examines how digital platforms are transforming epistemic relationships between credentialed experts and laypersons, asking whether and how these changes lead to constructive collective engagement or destructive societal fragmentation. I employ qualitative, inductive methodology and theoretical analysis across various digital spaces to understand this phenomenon. The findings highlight that digital platforms simultaneously empower laypersons as epistemic agents while creating new vulnerabilities, including the ‘spiraling’ and epistemic polarization processes I theorize in this work. In these dynamics, conflicting expertise and knowledge claims can compound rather than resolve problems. My analysis also reveals how credentialed experts adapt their practices when digital platforms mediate their relationship with laypersons, bringing into sharp relief both the benefits and risks of relying on layperson knowledge. Importantly, rather than focusing on laypersons’ misunderstanding and misuse of expert knowledge, this research examines how expert responses to layperson claims modulate polarization in society. Instead of advocating for restoration of pristine expert authority or complete knowledge democratization, the thesis proposes epistemic pluralism as a practical pathway forward in a digitally mediated world. This approach requires institutional arrangements and good-faith engagement that balance professional expertise with layperson experience and needs, creating more space for productive collaboration rather than adversarial contestation.en
dc.description.accessibilityfeaturetaulukot saavutettaviafi
dc.description.accessibilityfeaturetabeller tillgängligasv
dc.description.accessibilityfeaturetables accessibleen
dc.format.extent201
dc.format.mimetypeapplication/pdfen
dc.identifier.isbn978-952-64-2830-7 (electronic)
dc.identifier.isbn978-952-64-2831-4 (printed)
dc.identifier.issn1799-4942 (electronic)
dc.identifier.issn1799-4934 (printed)
dc.identifier.issn1799-4934 (ISSN-L)
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/140828
dc.identifier.urnURN:ISBN:978-952-64-2830-7
dc.language.isoenen
dc.opnMeyer, Renate, Univ. Prof., Wirtschaftsuniversität (WU) Vienna, Austria
dc.publisherAalto Universityen
dc.publisherAalto-yliopistofi
dc.relation.ispartofseriesAalto University publication series Doctoral Thesesen
dc.relation.ispartofseries229/2025
dc.revMeyer, Renate, Univ. Prof., Wirtschaftsuniversität (WU) Vienna, Austria
dc.revBoxenbaum, Eva, Prof., Copenhagen Business School, Denmark
dc.subject.keywordknowledgeen
dc.subject.keywordinformationen
dc.subject.keyworddigital platformsen
dc.subject.keywordexpertsen
dc.subject.keywordlaypersonsen
dc.subject.keywordpolarizationen
dc.subject.keywordepistemologyen
dc.subject.otherManagementen
dc.subject.otherMarketingen
dc.titleEpistemic churn: Rethinking layperson & expert relations for digital timesen
dc.typeG4 Monografiaväitöskirjafi
dc.type.dcmitypetexten
dc.type.ontasotDoctoral dissertation (article dissteration)en
dc.type.ontasotVäitöskirja (artikkeliväitöskirja)fi
local.aalto.acrisexportstatuschecked 2025-12-05_0835
local.aalto.formfolder2025_12_02_klo_06_53

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