Balancing Transparency and Competitive Advantage in Sustainability Reporting

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School of Business | Bachelor's thesis
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Date

2025

Department

Laskentatoimen laitos

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Mcode

Degree programme

Laskentatoimi

Language

en

Pages

38

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Abstract

The increasing transparency of sustainability reporting is a current matter as new regulations and stakeholder pressures are reshaping the reporting landscape. Companies need to find new strategies to protect their sensitive information and maintain their competitive edge. To find ways for companies to balance the transparency and competitive advantage in sustainability reporting, first this literature review studies the challenges and advantages of increasing transparency and then gives suggestions how this balance could be achieved. The main challenges are related to proprietary costs and the risk of exposing sensitive information, which can lead to weakening of reputation and competitive position. Also, increasing transparency can lead to short-term financial costs. However,there are several advantages to transparency including increased stakeholder trust, potential reputational benefits, and opportunity for differentiation. Additionally, transparency can improve company value over time and attract long-term investors. This research comes to conclusion that the balance between transparency and competitive advantage can be achieved by voluntarily and proactively reporting on sustainability while protecting the proprietary information with different strategies. Other sensitive information, such as environmental mistakes, should be also disclosed with transparency to keep and rebuild the trust. Lastly, building credible and effective sustainability reports is important to get the competitive benefits of transparency.

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Thesis advisor

Pham, Ly

Keywords

sustainability reporting, transparency, competitive advantage, proprietary information, voluntary reporting

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https://urn.fi/URN:NBN:fi:aalto-202501191367

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[kand] Kauppakorkeakoulu / BIZ (Open Access)