Trust in enterprise software sales: A narrative case study of Salesforce employees’ perception of trust and good sales work

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorYli-Kauhaluoma, Sari
dc.contributor.advisorKatila, Saija
dc.contributor.authorMerikallio, Otto
dc.contributor.departmentJohtamisen laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2021-09-19T16:03:01Z
dc.date.available2021-09-19T16:03:01Z
dc.date.issued2021
dc.format.extent64
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/110003
dc.identifier.urnURN:NBN:fi:aalto-202109199225
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeManagement and International Business (MIB)en
dc.subject.keywordtrusten
dc.subject.keywordadaptive sellingen
dc.subject.keywordB2B salesen
dc.subject.keywordgood sales worken
dc.titleTrust in enterprise software sales: A narrative case study of Salesforce employees’ perception of trust and good sales worken
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno

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