Trust in enterprise software sales: A narrative case study of Salesforce employees’ perception of trust and good sales work

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Journal Title

Journal ISSN

Volume Title

School of Business | Master's thesis

Authors

Merikallio, Otto

Date

2021

Department

Johtamisen laitos

Major/Subject

Mcode

Degree programme

Management and International Business (MIB)

Language

en

Pages

64

Series

Description

Thesis advisor

Yli-Kauhaluoma, Sari
Katila, Saija

Keywords

trust, adaptive selling, B2B sales, good sales work

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Citation

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-202109199225

Collections

[gradu] Kauppakorkeakoulu / BIZ