The effect of the transformation from product centricity to customer oriented solutions centricity on marketing. Case study on business-to-business information and telecommunications technology industry.

School of Business | Master's thesis

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Authors

Pylvänäinen, Leyla

Date

Department

Markkinoinnin ja johtamisen laitos
Department of Marketing and Management

Language

en

Keywords

markkinointi, business-to-business, asiakkaat, segmentointi, asiakasarvo, teleoperaattorit

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-2020111717422

Collections

[gradu] Kauppakorkeakoulu / BIZ

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