The effect of the transformation from product centricity to customer oriented solutions centricity on marketing. Case study on business-to-business information and telecommunications technology industry.
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School of Business |
Master's thesis
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Instructions for the author
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Date
2008
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Mcode
Degree programme
Language
en
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Description
Keywords
markkinointi, business-to-business, asiakkaat, segmentointi, asiakasarvo, teleoperaattorit
