Online sales channel integration - a case study within the telecommunications industry

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Journal Title
Journal ISSN
Volume Title
School of Science | Master's thesis
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Date
2010
Major/Subject
Teollisuustalous
Mcode
TU-22
Degree programme
Language
en
Pages
(10) + 112
Series
Description
Supervisor
Lillrank, Paul
Thesis advisor
Parviainen, Petri
Keywords
e-commerce, sähköinen myynti, e-sales, verkkokauppa, channel strategy, kanavat, channel integration, kanavajohtaminen, channel management, kanavien integrointi, sales channel
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Citation