Value relevance of brand equity: Evidence from technology, media & telecommunications sector in the US

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorJarva, Henry
dc.contributor.authorJohansson, Benjamin
dc.contributor.departmentLaskentatoimen laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-05-31T16:01:05Z
dc.date.available2020-05-31T16:01:05Z
dc.date.issued2020
dc.format.extent47
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/44405
dc.identifier.urnURN:NBN:fi:aalto-202005313375
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeAccountingen
dc.subject.keywordvalue relevanceen
dc.subject.keywordintangible assetsen
dc.subject.keywordbrand valueen
dc.subject.keywordbrand equityen
dc.subject.keywordmarket-to-book-value gapen
dc.subject.keywordcapital markets efficiencyen
dc.subject.keywordUSAen
dc.titleValue relevance of brand equity: Evidence from technology, media & telecommunications sector in the USen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno

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