Value relevance of brand equity: Evidence from Technology, Media & Telecommunications sector in the US
No Thumbnail Available
URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2020
Department
Major/Subject
Mcode
Degree programme
Accounting
Language
en
Pages
47
Series
Description
Thesis advisor
Jarva, HenryKeywords
value relevance, intangible assets, brand value, brand equity, market-to-book-value gap, capital markets efficiency, USA