How consumers cross-culturally interpret the visual presentation of packaging design: A case study of food packaging

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School of Arts, Design and Architecture | Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
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P1 OPINNÄYTTEET D 2019 Hu

Date

2019

Major/Subject

Mcode

Degree programme

International Design Business Management

Language

en

Pages

93+9

Series

Description

Supervisor

McGrory, Peter

Thesis advisor

McGrory, Peter

Keywords

cross-cultural study, design communication, interpretation, information processing, food packaging, visual presentation

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Citation