How consumers cross-culturally interpret the visual presentation of packaging design: A case study of food packaging
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School of Arts, Design and Architecture |
Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Location:
P1 OPINNÄYTTEET D 2019 Hu
Authors
Date
2019
Department
Major/Subject
Mcode
Degree programme
International Design Business Management
Language
en
Pages
93+9
Series
Description
Supervisor
McGrory, PeterThesis advisor
McGrory, PeterKeywords
cross-cultural study, design communication, interpretation, information processing, food packaging, visual presentation