The combination of CSR and marketing strategy as organizational branding

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorPynnönen, Mikko
dc.contributor.authorYang, Ji
dc.contributor.departmentMikkelin kampusfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2021-05-09T16:09:02Z
dc.date.available2021-05-09T16:09:02Z
dc.date.issued2021
dc.format.extent32
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/107349
dc.identifier.urnURN:NBN:fi:aalto-202105096608
dc.language.isoenen
dc.programme(Mikkeli) Bachelor’s Program in International Businessen
dc.subject.keywordCSRen
dc.subject.keywordmarketing strategyen
dc.subject.keywordorganizational brandingen
dc.subject.keywordcase studyen
dc.titleThe combination of CSR and marketing strategy as organizational brandingen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi

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