The combination of CSR and marketing strategy as organizational branding

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Journal Title

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Volume Title

School of Business | Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.

Authors

Date

2021

Department

Major/Subject

Mcode

Degree programme

(Mikkeli) Bachelor’s Program in International Business

Language

en

Pages

32

Series

Description

Thesis advisor

Pynnönen, Mikko

Keywords

CSR, marketing strategy, organizational branding, case study

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