Value-based selling: An organizational capability perspective
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A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
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2015
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en
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Industrial Marketing Management, Volume 45, issue February, pp. 101112
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Customer value, Organisational capabilities, Sales process, Value proposition, Value-based selling
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Töytäri, P & Rajala, R 2015, ' Value-based selling: An organizational capability perspective ', Industrial Marketing Management, vol. 45, no. February, pp. 101112 . https://doi.org/10.1016/j.indmarman.2015.02.009