Value-based selling: An organizational capability perspective

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Journal Title

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Volume Title

A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
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Authors

Date

2015

Department

Department of Industrial Engineering and Management

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Mcode

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Language

en

Pages

Series

Industrial Marketing Management, Volume 45, issue February, pp. 101112

Description

Keywords

Customer value, Organisational capabilities, Sales process, Value proposition, Value-based selling

Other note

DOI

10.1016/j.indmarman.2015.02.009

Citation

Töytäri, P & Rajala, R 2015, 'Value-based selling: An organizational capability perspective', Industrial Marketing Management, vol. 45, no. February, pp. 101112. https://doi.org/10.1016/j.indmarman.2015.02.009

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https://urn.fi/URN:NBN:fi:aalto-201906033360

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[article-cris] Perustieteiden korkeakoulu / SCI