How B2B technology start-ups can measure and evaluate the return on investment of social media marketing: A case study of Stereoscape Oy

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorAistrich, Matti
dc.contributor.authorNguyen, Minh Duc
dc.contributor.departmentMikkelin kampusfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2017-05-11T10:19:45Z
dc.date.available2017-05-11T10:19:45Z
dc.date.issued2017
dc.format.extent34
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/26094
dc.identifier.urnURN:NBN:fi:aalto-201705114530
dc.language.isoenen
dc.programme(Mikkeli) Bachelor’s Program in International Businessen
dc.subject.keywordB2Ben
dc.subject.keywordstartupen
dc.subject.keywordsocial media marketingen
dc.subject.keyworddigital marketingen
dc.subject.keywordmarketing return on investmenten
dc.subject.keywordmeasurement of return on investmenten
dc.titleHow B2B technology start-ups can measure and evaluate the return on investment of social media marketing: A case study of Stereoscape Oyen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi

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