How B2B technology start-ups can measure and evaluate the return on investment of social media marketing: a case study of Stereoscape Oy
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School of Business |
Bachelor's thesis
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Date
2017
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Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
34
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Description
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Aistrich, MattiKeywords
B2B, startup, social media marketing, digital marketing, marketing return on investment, measurement of return on investment