Data acquistion for ride-hailing platforms: Framework for automated lead generation

Thumbnail Image

URL

Journal Title

Journal ISSN

Volume Title

School of Business | Master's thesis

Authors

Date

2024

Department

Tieto- ja palvelujohtamisen laitos

Major/Subject

Mcode

Degree programme

Information and Service Management (ISM)

Language

en

Pages

28 + 6

Series

Abstract

In our increasingly digital world, businesses, especially those in the ride-hailing sector, heavily rely on data collection and use. Yet, with several recent breaches of privacy laws, the critical need for ethical and legally sound methods of data collection has come sharply into focus. The research addresses this issue by proposing a framework designed to acquire data which complies with privacy laws and regulations. The framework focuses on maintaining transparency and accountability, adhering strictly to privacy laws, and still enabling the extraction of valuable data that are essential for enhancing the company's operations and services. Through an integrated approach involving legal review, ethical considerations, and technical development, this work aims to tackle the complex challenges of data collection following incidents of privacy infringements, providing a thorough framework for ethical data practices.

Description

Thesis advisor

Mallat, Niina

Keywords

data, ride-hailing, platforms, web-scraper

Other note

Citation

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-202408255633

Collections

[gradu] Kauppakorkeakoulu / BIZ