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Increasing Customer-Centricity in a Business-to-Business Sales Support Function

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Volume Title

School of Science | Master's thesis
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Date

2012

Department

Tuotantotalouden laitos

Major/Subject

Yritysstrategia ja kansainvälinen liiketoiminta

Mcode

TU-91

Degree programme

Language

en

Pages

(6) + 88 s. + [3]

Series

Description

Supervisor

Kauranen, Ilkka

Thesis advisor

Pätsi, Risto

Keywords

sales process, myyntiprosessi, sales support, myynnintuki, customer centricity, asiakaskeskeisyys, organizational buying behavior, yritysten ostokäyttäytyminen

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Citation

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https://urn.fi/URN:NBN:fi:aalto-2020122858957

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[dipl] Perustieteiden korkeakoulu / SCI

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