Increasing Customer-Centricity in a Business-to-Business Sales Support Function

Thumbnail Image

URL

Journal Title

Journal ISSN

Volume Title

School of Science | Master's thesis
Checking the digitized thesis and permission for publishing
Instructions for the author

Authors

Date

2012

Department

Tuotantotalouden laitos

Major/Subject

Yritysstrategia ja kansainvälinen liiketoiminta

Mcode

TU-91

Degree programme

Language

en

Pages

(6) + 88 s. + [3]

Series

Description

Supervisor

Kauranen, Ilkka

Thesis advisor

Pätsi, Risto

Keywords

sales process, myyntiprosessi, sales support, myynnintuki, customer centricity, asiakaskeskeisyys, organizational buying behavior, yritysten ostokäyttäytyminen

Other note

Citation

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-2020122858957

Collections

[dipl] Perustieteiden korkeakoulu / SCI