New brand creation and category extension as means of entering a product category

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URL

Journal Title

Journal ISSN

Volume Title

School of Business | Master's thesis

Authors

Date

2012

Department

Department of Management and International Business
Johtamisen ja kansainvälisen liiketoiminnan laitos

Major/Subject

International Business
Kansainvälinen liiketoiminta

Mcode

Degree programme

Language

en

Pages

96

Series

Abstract

New Brand Creation and Category Extension as Means of Entering a Product Category

Description

Keywords

brands, brand creation, brand extension

Other note

Citation

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-201301151084

Collections

[gradu] Kauppakorkeakoulu / BIZ