New brand creation and category extension as means of entering a product category
No Thumbnail Available
URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Authors
Date
2012
Major/Subject
International Business
Kansainvälinen liiketoiminta
Kansainvälinen liiketoiminta
Mcode
Degree programme
Language
en
Pages
96
Series
Abstract
New Brand Creation and Category Extension as Means of Entering a Product CategoryDescription
Keywords
brands, brand creation, brand extension