Information driven social media engagement on Instagram - the followers’ experience of the case company’s Instagram content
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
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Authors
Date
2018
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
85
Series
Description
Thesis advisor
Falk, TomasGloukhovtsev, Alexei
Keywords
social media, engagement, Instagram, social media marketing