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The impact of big data on customer data privacy and security
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School of Business |
Bachelor's thesis
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en
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19 + 4
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This is a bachelor's thesis on: The Impact of Big Data on Customer Data Privacy and Security
It examines the relationship between big data and heightened consumers' concerns about their data use.
Thesis highlights some of the best practices for firms to reassure consumers about their personal data.
Thesis investigates consequences of data breach to a firm in the sense of lost reputation and trust, and mitigation strategies to these consequences.