Exploring factors that hinder the adoption of Mobile Services in China A qualitative user analysis with special focus on mobile financial services

Thumbnail Image

Files

hse_ethesis_12650.pdf (817.5 KB)

URL

Journal Title

Journal ISSN

Volume Title

School of Economics | Master's thesis
Unless otherwise stated, all rights belong to the author. You may download, display and print this publication for Your own personal use. Commercial use is prohibited.

Authors

Date

2011

Department

Department of Information and Service Economy
Tieto- ja palvelutalouden laitos

Major/Subject

Information Systems Science
Tietojärjestelmätiede

Mcode

Degree programme

Language

en

Pages

97

Series

Abstract

The object of this thesis is twofold: 1) to find out the adoption status of advanced mobile service with a special interest for mobile financial service in China and 2)to investigate enablers and inhibitors for Chinese users in accepting mobile financial service. A qualitative user study was conducted to investigate Chinese users’ attitude towards a set of attributes that may have impact on their decision making to adopt mobile financial service. The result indicates that the overall adoption rate for advanced mobile service is not as satisfactory as industry predicted, but users have a strong will to adopt such service in the future. They value queue avoidance, being an alternative payment method as comparative advantage of mobile financial service and security assurance and lack of awareness and need as primary hinder factors when they consider adopting mobile financial service. The result should provide implication on how service providers could improve their product and service to shape strategy in alliance with users’ preference. It also points out possible future research area.

Description

Keywords

mobile financial service, mobile commerce, China, qualitative user analysis

Other note

Citation

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-201111181694

Collections

[gradu] Kauppakorkeakoulu / BIZ